
Product presentations in Hannover
The stage for your innovation: drive-in, with industrial charm and an 86-inch screen
Request your presentationWhy your product launch will be remembered here
You have invested months or years in developing your product. The launch is the decisive moment – doesn't it deserve more than a sterile conference room in an anonymous hotel? An extraordinary product needs an extraordinary stage.
Eisenwerk 15/2 is a place with character, where Hannover's industrial history meets modern design: high ceilings, rough brick and huge industrial windows. Cars and vans drive straight into the hall through the roller door, the 86-inch 4K screen shows demos in sharp detail, and there's high-voltage power for lighting and equipment. Here you don't just show your product – your customers, partners and the press experience it.

The facts for your launch
Cars & vans
drive straight in
Up to 6.5 m
ceiling height
3.5 m × 3.3 m
roller door
86″ 4K
screen for demos
Available
high-voltage power
Available
truck access
Free
parking
Authentic
industrial charm
From Idea to Applause – Success Stories
Our flexible location has already provided the perfect stage for many innovations. Get inspired by everything that's possible here to showcase your product in a unique way.

Automotive Launch: The Vehicle in the Spotlight
Imagine your latest model driving straight through our roll-up door into the spotlight, surrounded by rough brick and admiring glances. Our drive-in floor space and the ceiling height make spectacular staging possible. We create the perfect stage for brands like Polestar to let guests experience technology and design up close – an event your guests won't forget.

Tech Reveal: Innovation Meets Industry
Present your next tech gadget in an environment that breathes innovation. Use our 86-inch screen for crystal-clear demos and set up hands-on stations in our flexible areas. The glass Big Cube becomes an exclusive showcase for your prototype. We have already proven it for clients like Samsung: this is where the future becomes tangible.

Exclusive Brand Event for Lifestyle & Luxury
Your brand stands for exclusivity and style? Our space provides the perfect contrast to showcase your products in a unique way. We transform Eisenwerk into your brand world – with custom lighting, exclusive catering and lounge areas. Events for brands like L'Oréal show it: here, your product becomes the star of the evening.
Impressions of Eisenwerk
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What our clients say
Product presentation FAQ
Ready for an Unforgettable Launch?
Your product deserves a stage that is just as innovative as it is. We are more than just a space – we are a partner for your success. Tell us about your vision and we'll help you make it a reality. Simply fill out the form or give us a call.












































